Saturday, October 27, 2012

#7 Trunk Shows

For those of you out there who are like me and 100% obsessed with wedding dresses, and watch Say Yes to the Dress like it's your religion you may have heard them throw the term "trunk show" around quite often. A trunk show is a special type of sale that allows for a preview, and sometimes purchase, of new designer clothes before they are made available for public sale. Usually the designer is present at these shows to promote their designs, answer questions buyers have, and mingle with customers. The term trunk show came to be because the garments are traveling to new locations all the time for the sales and were displayed in the trunks they were shipped in.

Today luxury brands are using trunk shows in new and innovative ways. Bergdorf Goodman had its first virtual trunk show in 2010 which allowed buyers from around the world to view the collection without having to travel hundreds of miles.

Bridal is still the biggest area of fashion to utilize trunk shows to promote business in their stores.

Kleinfeld's, the home of Say Yes to the Dress, has their schedule of upcoming trunk shows posted on their website for future brides to peruse while searching for that perfect dress for their special day.

Right now they have scheduled :
  • Anne Barge- Oct. 26-28
  • Badgely Mishka- Oct. 26-28
  • Edgardo Bonilla- Oct. 30- Nov.1
       Anne Barge Sweetheart Ball Gown
 Badgely Mishka Scoop Sheath Gown
 
Edgardo Bonilla Strapless A-Line Gown in Satin






















Photos taken from Kleinfeld's website

Keep your eye's and ear's out for any upcoming trunk shows in your area, you may be able to meet your favorite designers and look at (or buy!!) some amazing new merchandise that are not available to the rest of the shoppers yet.

-Nicole

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