Every year thousands of people flock to NYC in the holiday times just to see the beautiful window displays that stores like Macys, Lord and Taylor, Barneys, and Bloomingdales put up. But the busy visual merchandisers that come up with, and create these elaborate and gorgeous window displays are working hard all year round to get people to come into stores. These windows are our eyes into the store, our first look at the gifts that are waiting to be sold inside. They create a mood, a feeling, an inspiration, anything that will get the consumer walking down the streets to stop for a second and say to themselves, "Hey, I could really use a new jacket." or "O my gosh I have to have those new jeans!" Those windows make a very big impresion on shoppers and can make or break a stores image to the world.
One example of a reatil store's new window displays that I really liked were H&M. Now that they have a new spokesmodel, singer Lana Del Ray, they have revamped their displays to have mannequins singing into old fashion microphones, and big beauty queen hair that Lana is so famous for having. They also sport big sets of false eyelashes.
These pictures are of the H&M location on 7th avenue, but if you walked down to the one on 34th street you will see the same dressed mannequins but some are on a revolving platform so the mannequins change to the front slowly.
The H&M displays are rather simple,
but some other stores have the ability to do moreelaborate and creative displays. Another store on 34th street called Desigual sports a wacky window
that goes with its crazy patterned clothes.
P.S. - Sorry for the glare in all my pictures its hard to get a clear shot with the glass!
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